Schedium

Shortly after the First World War, a British media tycoon launched a campaign to pressure the UK government to end what he described as an "orgy of spending" and "appalling taxation." He urged drastic cuts in public spending, the privatisation of state-owned shipyards and factories, the abolition of regulations, and lower taxes. The press magnate was Lord Rothermere. He and his brother, Lord Northcliffe, owned some of the most popular British newspapers of the time, such as the Daily Mirror, the Sunday Pictorial, the Sunday Mail, The Times and the Daily Mail (Curran et al. 1991, pp. 50-51; Olmsted 2022, p. 21). They used their media empires to shape public opinion in order to reinforce conservative values, oppose the rise of the Labour Party, and lambaste the Liberal-Conservative government's brief post-war support for investments in housing, education and welfare. But they also tapped into an emerging middle class resentment towards progressive policies and rap