Sexuality in Taiwan is a controversial topic which highlights the contrast between publicly sanctioned virtue (德道) and actual individual behaviour. As far as women are concerned, Taiwanese society tends to value female characteristics such as faithfulness, filial piety , innocence and submissiveness to men. Many women create a public persona that conforms to such standards, as it is assumed that following the accepted social norms will advance one's prospects of a good marriage and career. However, the reality often contradicts abstract ideals, as the phenomenon of Taiwan 's yuepao shows. Yuepao is a neologism that describes a sexual relationship between two people who typically have met through social media or dating apps (徵友). The term yuepao (約炮; often also spelled 約砲), is the contraction of the words 約 會 (meeting) and 放鞭 炮 (to set off firecrackers). It can be roughly translated as "sex meeting".