A couple of weeks ago some friends of mine shared on Facebook an article that soon became very popular. The article was a merciless criticism of Taiwanese girls. It accused them, among other things, of being " Hello Kitty, submissive, shallow, brain dead and a good f ***" (read the full article here ). The post was - I think - nothing more than a collection of passages from posts that had already been circulating online for some time. But despite not being at all new, pieces like that always stir minor controversies every time they are (re-)published. The reaction of Taiwanese netizens to this post was a mix of anger and shame. Some people told me that they admitted that the content of the article had some truth in it, but they were angry at the offensive tone and the exaggerations of the author. Now, let me first say something about the style of the post. Of course, it is offensive and simplistic. However, 1) I think that this is a marketing strategy. Writing