On June 27 Taiwanese blogger RainDog posted pictures of a cute waitress who works at a McDonald's in Taipei. The images soon went viral and were shared on Taiwan's media . 【åøē!éŗ„ē¶ååŗå”é
·ä¼¼ę“åØåØ č¶
夢幻】 http://t.co/PSE9pSKwVb pic.twitter.com/pPlSzptCo1 — äøęé»åå ± (@tw_chinatimes) July 9, 2015 The girl's name is Xu Weihan and her Facebook page has over 60,000 likes. Xu's media notoriety is another manifestation of some phenomena I already described in previous posts. First of all, her 'cute' looks correspond to a popular beauty ideal: girls have to be child-like, feminine, gentle and innocent; on the other hand, they have to be pretty and sexually attractive. Read: 'Pretty, Innocent Asian Girls': The Cult of Cuteness in East Asian Societies Secondly, this 'Lolita-like' appearance is used in the context of a competitive market economy, in which beauty attracts customers and publicity. Therefore, the right behaviour and looks